Iphone App for under a grand!

admin — Wed, 28 Apr 2010 13:55:31 +0000

So here is an opportunity to get ahead in mobile comms, the single biggest growth area for brand marketing. Remember mobile comms are powerful because people mostly look at them and interact whilst idle, e.g whilst traveling, chilling… real space comms connection time, great for commerce.
This application can access any RSS feed that is generated by the content management system in use.The application will enable users to share the information on Twitter as well as an option to email content to a friend. The app would also be able to carry your ads for a specific product or promotion. These ads would be linked directly to a page on your site.

Cost: A one off cost of £975.00 to build the application; another social media innovation from www.tbda- online.com.

*This excludes providing additional RSS feeds from the main site if required.

Download information sheet

Social Networking affects your health

admin — Wed, 07 Jan 2009 12:24:53 +0000

Here is an interesting article on some research published in New Scientist on how the mood of your friends affects your mood. Interesting in the context of social networking.

…” it is becoming clear that a whole range of phenomena are transmitted through networks of friends in ways that are not entirely understood: happiness and depression, obesity, drinking and smoking habits, ill-health, the inclination to turn out and vote in elections, a taste for certain music or food, a preference for online privacy, even the tendency to attempt or think about suicide. They ripple through networks “like pebbles thrown into a pond”, says Nicholas Christakis, a medical sociologist at Harvard Medical School in Boston, who has pioneered much of the new work.

Link Here

My Ideas Count

admin — Wed, 07 Jan 2009 10:16:36 +0000

How often have you heard or indeed said yourself ‘ The management just don’t listen to what we have to say …. our ideas don’t count. Surprisingly many company provide suggestion boxes as a token gesture to this, but we know that most staff will see as just that … A token gesture.

Providing a forum for employees not only gives your company valuable feedback from the shop floor, it demonstrates that you see them as valuable assets of the business and value the contribution they make.vGenuine listening generates respect, rapport and trust between the company and staff. It also allows employees to discuss and debate issues amongst themselves.

Believe it or not not all great ideas come from one suggestion but evolve as the staff and management interact and evolve what could initially be just the germ of an idea. In particular, employees like, and respond better to, management who they think are listening to them. Productivity will be higher and problems solved more rapidly if people working to solve problems are encouraged to explain problems and start working though solutions out loud before “advice-giving” begins.

My Ideas Count is a web based solution that will provide any company with a simple and effective solution to manage and re-act to staff feedback. It gives staff a focal point were they can ‘connect’ with management and voice their concerns, ideas or even frustrations. It also allows management to feedback to staff how their input has either help change processes, initiate new ideas or help give grass roots feedback on valuable sales information.

My Ideas Count is already helping one Premier Health and Fitness Club engage with their staff more effectively. Its been an overwhelming success and the ideas and feedback from the staff have helped significantly in improving their members experience.

If you’d like to find out more about how you can start engaging your clients in 2009 then why not get in touch.

Specsavers viral spoofs Barclays waterslide

admin — Fri, 14 Nov 2008 17:50:35 +0000

The Specsavers in-house creative team today released a viral sending up Barclaycard’s ‘waterslide’ ad.

TBDA Comment: All credit to the Specsavers inhouse team for a really good idea thats well implemented and funny to boot. We just love these rip offs!

On Track with South West & East Midlands Trains

admin — Wed, 17 Sep 2008 16:52:01 +0000

During the course of this year TBDA (The Business Development Agency) has created marketing databases for both South West Trains and East Midlands Trains to improve the analysis, response and ROI of their respective marketing communications spends.

We are now using our in-house resources for email communication programmes to selected customer segments to provide the information and offers requested. For more information on this type of database marketing / digital customer connection expertise and service that is relevant to your own commercial situation please contact Richard Organ at richard.organ@tbda.co.uk or 01483 20 20 55.

Hornby strengthens product range with £7.5M aquisition of Corgi

admin — Mon, 23 Jun 2008 16:11:38 +0000

TBDA Comment: What a great combination of two iconic British brands that I am pleased to say have gone from strength to strength over recent years.

Hornby has agreed to buy the brand, tooling, and intellectual property rights from NASDAQ listed Corgi International Limited, for a consideration of £7.5 million. In addition, existing inventory will be acquired for a consideration of c.£0.8 million.

Hornby will focus on managing the business for growth. Key existing marketing, sales and development personnel will be retained, whilst currently outsourced logistics will be integrated into the Hornby structure along with sales administration, finance and operations. It plans to strengthen the product range and improve the marketing and distribution support. In the first year after the acquisition, Corgi is expected to be earnings neutral.

The Corgi product range is highly complementary to Hornby’s existing hobby brands, which include Hornby, Lima, Jouef and Rivarossi in model railways, Scalextric slot car racing cars, Airfix models and Humbrol paints.

As part of the acquisition, Hornby is also acquiring Bassett-Lowke, an ‘O’ gauge model railway brand. Bassett-Lowke operates at the top end of the model railway market and will add another range of products that compliments Hornby’s existing model railway portfolio.

Inspire : Innovate : Interact

admin — Sun, 22 Jun 2008 09:10:26 +0000

The world may be a small place because of the Internet but it’s giving consumers a BIG voice and they are using it.
This new found voice is having a major impact on brand management, ignore it and customers are sure to let you know. The advent of Web 2.0 has galvanised consumers in a way never before seen where they can interact with one another, exchange views and opinions and create highly influencial groups.

Our most recent work has been to look at how this phenomena of user generated content can be harnessed for business and brands.

We want to inspire individuals, through innovation to interact in a positive and pro-active manner.

More information

admin — Sat, 21 Jun 2008 16:32:19 +0000

A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.

Most services are primarily web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. Social networking has revolutionized the way we communicate and share information with one another in today’s society. Various social networking websites are being used by millions of people everyday on a regular basis and it now seems that social networking is a part of everyday life. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust.

Source: Wikipedia

My-Colleagues.Net

admin — Sat, 21 Jun 2008 15:14:12 +0000

Client: My-Colleagues
Project: Professional Business Networking

my-colleagues.net is a business networking platform designed to help all professionals stay connected, exchange information and find new opportunities. From those just entering the work place to CEOs, everyone can benefit from the mycolleagues network.

Social networking is a web phenomenon which is here to stay, however my-colleagues takes the model further by providing business focused tools and a more appropriate platform for colleagues, customers, suppliers and other professional contacts.

In order to maintain the integrity of my-colleagues you will need an invitation from a friend or business colleague who is already a member.

Users of my-colleagues will have up to 10mb of file storage which can be private or shared within communities. Members have control over all aspects of what is and isn’t available for private/public viewing and strict rules exist to ensure your privacy is maintained.

Holiday Inn & Olympus

admin — Fri, 20 Jun 2008 16:38:42 +0000

Client: Holiday Inn in association with Olympus
Project: Gardens in Bloom Photo Competition

Holiday Inn is providing inspiration for your own garden with advice on where to find beautiful gardens in the UK to where to stay at the nearest Holiday Inn, see www.holidayinngreenroom.co.uk Olympus cameras is one of its promotional partners providing 2 for 1 short break offers. We’ve added clever user generated content functionality with the Photo Gardens Competition www.holidayinngreenroom.co.uk/yourphotos.asp. This has been designed to encourage people to share their photographic experiences. Its easy to upload photographs and enter a competition to win prizes from Olympus and Holiday Inn. Hundreds of people have already submitted posts and the competition will run for another couple of months yet.